A NEW campaign is urging locals to check in on their loved ones.

The ‘Be There For Them’ film, launched by South Yorkshire Fire and Rescue, aims to encourage families and caregivers to take basic steps to keep their older loved ones safe from fire – whether this be by making sure they have smoke alarms fitted and tested regularly or by carrying out an online home safety check with them on the service’s website.

It’s in response to the latest fire statistics that show those over 60 and living on their own are one of the groups most at risk of a serious house fire.

Chris Tyler, group manager in South Yorkshire Fire and Rescue’s community safety team, said: “This deeply moving film highlights the importance of staying connected with our older relatives, especially in our busy lives.

“One life lost in a house fire is too many – that’s why we’re proud to be launching the campaign today to encourage our communities to look out for their older relatives and help keep them safe from fire.

“A really simple way you can do this is to carry out a free online home safety check with your family through our website.”

More information can be found on the service’s website.